Marketing and Media Manager

Leeds Lieder are seeking to appoint a part-time freelance Marketing and Media Manager to work alongside our small team to market and promote its season of recitals, festival and education programme.

The duties and responsibilities of the post cover all aspects of events marketing and promotion. These include devising and implementing marketing campaigns for all Leeds Lieder activities, delivering both online and offline campaigns, preparing print marketing materials and creating artwork for online communications, writing engaging content for and managing our portfolio of social media accounts, working on the streaming and broadcasting of events and maintaining and updating the company website.

The person appointed will be enthusiastic and self-motivated, a good team worker and possess excellent interpersonal skills with the ability to work flexibly. They will have excellent literacy, communication and IT skills (including working knowledge of WordPress), and experience of marketing in an arts organisation, ideally with particular emphasis on working digitally. Knowledge of classical music is essential, and familiarity with the song repertoire, and the artists associated with it, would be a great advantage. Being based in or close to Leeds with a good working knowledge of the locality and its own arts/media industries would also be desirable.

The Marketing and Media Manager will work closely with the Director and wider Leeds Lieder team to:

• Support and deliver the online and offline campaigns for all Leeds Lieder activities, including the Leeds Lieder Festival, the annual Concert Season and the Learning & Participation Programme.  This will include the creation and proofreading of some printed marketing materials and the creation of artwork for online communications such as MailChimp e-bulletins.
• Manage and develop the Leeds Lieder YouTube, Instagram, X and Facebook accounts, with regular new content and campaigns being created and published.
• Use social media platforms to promote relevant events, including those in the Learning and Participation programme.
• Work with design software (eg, Canva, Affinity) to create content for both print and digital marketing.
• Seek out ways to capture live content for streaming.
• Develop ways for Leeds Lieder to act as its own broadcaster, including the recording and streaming of recitals, talks, masterclasses and other activity.
• Liaise with the Friends Administrator regarding the design, production and despatch of e-mail newsletters to Friends and/or the full e-mailing list.
• Maintain and update all areas of the Leeds Lieder website as necessary.
• Support the evaluation of activity through data capture and collation.
• In consultation with the Director and a freelance PR consultant, plan and implement ongoing marketing and communications strategies to promote Leeds Lieder to regional and national Press and media.
• Maintain and grow our press list. Write and distribute press releases throughout the season.
• Work with other arts and media organisations in and around Leeds on e.g. cross-promotions and to build relationships.
• In collaboration with the participants, promote the Leeds Lieder Young Artist Programme.

This is a hybrid post, with the option to work from both the Festival Office in central Leeds, and from your home. Attendance at the Festival Office will be required on occasion. The post holder will also be required to attend the annual Festival (5-12 April 2025) and other concerts during the year.

Contract: This is a freelance contract with the equivalent of 1 day per week (0.2 FTE), fixed for one year, plus additional work across Festival period (5 April 2025 – 12 April 2025).

Fee:  £5,250 plus agreed travel expenses

Letters of application, with a CV and the names of two referees, should be submitted by email to Tristan Watson (General Manager) generalmanager@leedslieder.org.uk by 10am on Wednesday 6 November 2024.

Interviews will be held in Leeds on the afternoon of Tuesday 12 November or Monday 18 November.